The professional badminton players who took bronze earn a mere £26,000 in lottery funding, seeking to supplement it with sponsorship.The lottery money is more focussed on medical science and work on injuries.
Britain has beaten a China – a country of 1.3bn population - to take second place in the Rio Olympics, justifying UK Sport chief executive Liz Nicholls’s declaration that we are now a sporting “superpower.” How on earth did we manage that?
Money An 18-year investment of National Lottery money is the fundamental reason for success.
All have had a Union Flag cushion and doormat adorning their Olympic Village flat.
All have been given a presentation kit including a commemorative card with a list of all the Olympic team members on.
In most other nations, individual federations are not subject to this scrutiny and operate individually.
Penury Cyclist Jason Kenny, now a six-times Olympic Champion, collects a mere £28,000 tax free in UK Sport means-tested funding because he has so few sponsors.A video artist looking for work drives to a remote house in the forest to meet a man claiming to be a serial killer.But after agreeing to spend the day with him, she soon realizes that she made a deadly mistake.Britain plays the long game, while its athletes train full-time with some of the world’s best coaches and support staff through the Institute of Sport.Being a team All athletes have had a form of the Team GB livery worked into their kit.BAE Systems have provided help in the science of Taekwondo success, helping deliver Lutalo Muhammad his silver. Superstar effect The stars have been encouraged to inspire the unknowns and delivered in spades. Olympic obsession Who cares about world championships? The kit which Jason Kenny, Laura Trott, Mark Cavendish and Co wore at London 2012 has been withdrawn from them until now, while most other nations will have worn theirs multiple times. “The shiny stuff comes out and we see people we haven’t seen for four years,” Jason Kenny said of this Olympic obsession.