Games also started to appear on Windows as it grew in popularity. In it, before any eroticism, the user has to first win the affection of one of a number of female characters, making the story into an interactive romance novel. Soon afterwards, the video game Otogirisou on the Super Famicom attracted the attention of many Japanese gamers.
Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.
The program was complemented by a variety of digital, event and social activations.
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Most eroge games, a fairly large library, found its way on the NEC PC-98 platform.
FM Towns also received many games, more so than Sharp X68000 or MS-DOS, whilst the MSX platform (which had many eroge games in the 1980s) was nearing the end of its lifetime by now.
Eroge was much less common on consoles - only NEC's PC Engine series had officially licensed adult games, and from the mid-90s, Sega's Saturn.
Both Nintendo and Sony disallowed adult video games on their consoles.
Although many eroge still market themselves primarily on sex, eroge that focus on story are now a major established part of Japanese otaku culture.
Oftentimes, voice actors who have voiced for eroge have been credited under a pseudonym.
Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.